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Coloured lights flash from the ceilings, workers lounge on circular banquettes, dance music plays from hidden speakers.Despite being in a mid-rise office tower overlooking a turnpike in the dry, landlocked city of Dallas, Texas, the Match offices are evocative of a racier environment, where anything might happen.We sat in a conference room overlooking a floor full of computer engineers gazing at their monitors, and with a Power Point presentation, she endeavoured to show me how Match uses cutting-edge technology to cultivate age-old emotions.
A key recruit was Amarnath Thombre, a soft-spoken engineer from Pune, India.
And once at Match, he, Ginsberg and a team of nine maths whizzes hired by Thombre, set about updating the Match algorithm.
"The one thing I knew was numbers and analytics, so we started building a numbers team here," he told me. The same principles work, no matter what kind of numerical problem you're solving."The way the Match algorithm learns, he says, is similar to the way the human brain learns.
His wife is also Indian, and they were introduced through family.
Yet Thombre says his experience at i2, where he spent years finding ways to move products around the country more efficiently, was perfect preparation for the online dating industry.